Services
01
Email & Loyalty Programs
I drive value through automated email journeys, newsletters, loyalty and referral programs, that deepen engagement and turn customers into advocates.
02
Retention & CRM Strategies
I uncover opportunities with targeted CRM strategies that personalise experiences, increase repeat purchases, and reduce churn across the full lifecycle.
03
Website Optimisations
I enhance your website’s performance with optimisations that boost organic visibility, improve user experience, and drive qualified traffic for higher conversions.
04
CRO & Segmentation initiatives
I grow and retain audience with personalised content, A/B tests and data-driven strategies that optimise user journeys and foster loyalty.
05
Data-driven Strategies
I use reporting and analyse performance data to surface actionable insights that inform strategy and drive sustainable growth.
06
Multilingual & International Trade
Fluent in French, Italian, Spanish, and English, I leverage my language skills to navigate the specificities of international markets.
07
Team Management
Skilled in leading teams, I ensure growth and optimal performance through continuous support and development.
About Me
As a passionate and multilingual digital expert, I specialise in E-commerce, CRM, Website and Conversion Optimisations, combining strategic thinking with a user-centric mindset to drive measurable growth and long-term customer engagement.
With an international background across luxury, fashion, finance, and FMCG, my skill set is highly transferable and I’m always open to exploring new industries where collaboration, curiosity, and adaptability are key.
I’m known for being organised, thoughtful, and results-driven, with a leadership style that supports both innovation and delivery.
Outside of work, I’m a photography enthusiast and admirer of brutalist architecture. I enjoy art exhibitions, history, thriller novels, being active and continuously developing my professional skills.
Proven Results
+30%
Revenue Growth in 4 Months through Optimised Email Automations, Newsletter Design Overhaul, and Segmented Email Journeys.
+130%
Half Year Growth in Marketing List through Targeted Lead-Gen Campaigns and Initiatives.
+$20K
Revenue per Campaign Launch through Advanced Segmentation and Personalised Content Strategies.
60%
Total annual revenue driven by Strategic CRO Initiatives Focused on Onsite Optimisation and Experimentation.
Testimonials
What People Say About Working with Me
01
Simon A.
Marketing Director
"Fiona is the most professional CRM Manager I have had the pleasure of working with. Ultra professional, super diligent and a great communicator."
02
Alessandro L.
Head of Product for Experimentation and Analytics
"Fiona is efficient, committed to deliver flawless outcome and self motivated to go beyond expectations, always with a positive and collaborative attitude."
03
Vincenzo I.
Head of Data & Martech
"Fiona's thirst for learning is never ending as much as her eye for details which has been pragmatically applied to every CRO campaign from test ideation to Insights delivery via mock-ups creation."
04
Lea H.
Product Manager
"Fiona is extremely organised, focused and driven. She also placed a big emphasis on relationships and building a partnership."
05
Morgane D.S.
Global Head of Ecommerce & Digital Marketing
"Fiona's ability to implement data-driven segmentation, personalised marketing emails, and targeted campaigns has significantly boosted both consumer engagement and revenue."
06
Marienza.B
Ecommerce D2C Manager
Let's ignite your digital success
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